POP! Tip #4: The Perfect Pitch

 

Today we bring POP!Tip #4 to you, lovely human. This is the Media Training workshop which is the 4th of the 7 workshops I teach in the POP 7-month mastermind. It’s where the “rubber” of platform building hits the “road” of taking the stage…preparing you to get your message, art, book, service, and/or product out into the world with your authentic self leading the charge.

Public Speaking is the second biggest fear for many authors and thought leaders–WHA!?.

Turns out, I was once the same. That traumatic media training in NYC I received as a new CEO (the one where the media trainer charged me $5K for a day of video taping me say, ‘um, um’ yeah, that one) scarred me for years to come. Why? because when the camera rolled, it felt, well, unnatural. I then took a $10K week-long media training where I would design my “Ted talk” and guess what happened? I couldn’t stop wringing my hands and apologizing for being…um, me on the stage.

So why is it that most confident of us can get so nervous when it comes to really standing up and saying what we mean to say? Even if we’re badasses at being in front of a camera, we often forget to express the most important talking points!​​​​

I remember “nailing it” on Lou Dobbs show one night in NYC while on book tour, but when I watched the segment, realized the most important point of my book had been left off the table–I’d forgotten to mention who the book was for!

When we forget to embody our message as a whole, our forgetting, fears, or doubts ​​​can ​​​​create a circling phobic vortex of doubt. We then opt out of becoming the public speaker we’ve dreamed of because, well, it’s easier to go back to anonymity.

If you’ve ever yearned to be a brave, dynamic, inspiring presenter or speaker, yet you find yourself either giving canned speeches, or none at all because you’ve decided you “aren’t good at public speaking anyway,” then month 4 of POP! is for you. If you can’t enroll, no worries, I’m going to give you the essence of the teaching now, here…

  • ​​​​Tell one true story.
  • Relate that story to the purpose of your work.
  • Relate the purpose of your work to the audience.
  • Share the story of another person that illuminates the purpose of your talk.
  • Tell a joke or two.
  • Don’t brag, ever.
  • Make fun of yourself when you get nervous.
  • Stay on track–save your tangents for happy hour.
  • Make it about them.
  • And say this prayer before you step onto the stage, “Dear God/Universe, please use me as your vessel to uplift each and every person in the room.”

There. You now have my recipe for 95-100% A+ ratings for your keynotes and public speaking moments. As soon as I stopped trying to be cool is when my talks got cool. The minute I opted to just be my dorky sincere self is when I began getting keynotes all over the world. And, there is one final thing you will want to take to heart.

​​​​​​​You are worth your message. 

If you have something to say but go blank when writing that keynote, press release, book, or Ted talk Call BS on your fears and get to the other side by using the recipe above. I promise it works.  

After hosting a web series called Inspiration Inc., I cringed through the dailies watching myself nervously interview some of the most amazing people–they were relaxed but I was forced, shaky, nervous. I wondered why I turned into a totally different person when I was in front of a camera. 

I realized that when in the spotlight, my subconscious underpinnings were making a break for their 15 minutes of fame. I hadn’t dug deep into what was making me want everyone to like me. THAT was holding me back with my media appearances. Once I let go of the need to be liked, the real me got to play. Guess what? More people liked that me than the other one. My results soared.

In month 4 of POP! You will clean out the closets of your insecurities that can at times turn you into someone you are not either on stage, in an important meeting, or in an interview. We master the art of putting yourself, your product, service and craft out into the public arena with complete confidence and authenticity that isn’t tinged with the underpinnings of fear or insecurity.

Answer this key question: WHY do you want to be on stage or in front of the camera? Why do you want to have a podcast or become a known author?

Is it fame? That’s ok!
Is it money? That’s ok!
Is it to be loved? Shoot, try again! 

​​​​​​​Ok, that’s POP! Tip #4. We have a few more to share with you this week and then we will be closing this year’s POP enrollment! If you want to join us but have questions, or if you just want to hang out with me a bit tonight, we’re hosting a POP Q&A call at 6pm pacific/9pm eastern US time.

​​​​​​​Join me by clicking the link here: Tonight’s POP! Playdate with Zhena Group Call
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​​​​​​​Tomorrow we’ll be sharing POP! Tip #5: Creating your conscious content calendar…if social media and content creation are important to build your author/business platform (it is) tune in tomorrow!

​​​​​​​If you want to review all of the POP! tips so far (and leave me a comment!), go here: Zhena.TV Blog 
​​​​​​​And please do share these with a friend. Referral inspiration make the world a better place :).

​​​​​​​Here’s to your imminent Success!​​​​​​​

-Zhena

 

Coupon Codes for Discounted POP! Mastermind Registration: 

20% OFF One Time Payment Enter: POP20OFF HERE

20% OFF Monthly Payment Plan Enter: 20POPMONTH HERE

Want to talk to Zhena to see if POP! Mastermind is a good match for you? Join a Group Call on Tuesday, October 2nd @ 6pm PST via ZOOM to talk with Zhena and other interested POP Stars. Register for this Group Call HERE. 

POP! Tip #3: Belly Dancers & Tea Leaves: Magic Carpet? Marketing!


In the third month of our signature POP! Mastermind program, we dig into the epic recesses of our inner calling in order to build an outer model for becoming discovered. This is poetic speak for: We figure out how to have fun Marketing. I’ve re-branded marketing as Discoverability, so I’ll be exchanging that word from here on out.

Many writers/artists/business owners/thought leaders dread marketing–discoverability–because it’s just so laborious. If you listen to all of the marketing gurus they say: Be consistent, create great content, place ads, build your email list! And while all of that is true on the surface level–it’s not the core of why or how you will grow your discoverability.

Instead, look at how you live your life and what you love to do. 
Do you love to cook for people?
Throw parties?
Cuddle in with a good book?
What do you do most consistently for enjoyment?

Now, make a list of the top three things YOU personally love to do for fun, relaxation and joy and write them down. (we know you love to be with your family, leave that one out for these purposes)

Here’s my list: 
Be in nature
Read
Entertain

What do your favorite three fun things have to do with how you’ll build your platform?

Everything.

For instance, I look at my list and see nature, reading, entertaining. I see a potential online book club as a discoverability action to take. As a matter of fact, our Enliven Book Clubs were super popular!

I just found a brand new shoe company that has their very own book club on their site, they have book clubs popping up all over the country. Each woman goes to their site and checks the latest book pick, and then they gather.

How many times is that shoe company in their minds–every month and every time they pick up the book club book. That’s genius. The founder happens to love…reading. Brilliant.

My mentor Stuart once said to me, “People don’t buy brands, they join them.”

This leads me to my next list item: Entertaining. Well, how did a 25-year-old with no money get people to discover her tea? Belly dancers and tea leaf readers. Yes, that was me! I love music, entertaining and serving others. The Gypsy Tea concept became a hit, fast! I even taught Eve Ensler how to belly dance at ABC Carpet and home when we threw her Gypsy Tea Party in NYC!

Now, what about being in nature? Retreats. I host retreats in Bali, Ojai, and soon to be other gorgeous locales. What I love about discoverability here is that yes, outdoors is a central part of my offerings. A writing retreat isn’t the same in an enclosed room, I want my writers outside in the sun, toes in the dirt, ice tea clinking in a shimmery glass. This reminds me of Clif Bar, they sponsored and rode in bike races as one of their only means of discoverability. Why? Because they loved it.

That’s how marketing/discoverability should be. It should be based on the things you would naturally want to do for fun and relaxation, not those things that feel like you’re being punished! So, if you make a list of the things you most love and start your plan from there, won’t it be way more fun for you AND your audience? YES!

I love reading tarot cards, and when I had the tea company one year, I gave a free reading as a bonus for people who bought $500+ of my tea. I had a long line for three days straight at the tradeshows! It was a WAY more fun way to get orders than to place a $5K ad in the trade show directory that might not work.

Often, your best marketing is no marketing at all. 

It’s simply doing what you love in an intentional way.

And that’s how we POP! Remember, these are just itty bitty highlights of what you’ll experience if you join us for POP! (many of you have!), if you can’t, that’s ok! I love you just as much forever and always, I just won’t get to see you a weekend every month for the next 7 months :). But you can catch us next time.

I truly LOVE leading the POP! Mastermind, it’s the program I wish I had on my journey building my own platform for my book launch and I’m excited to have my staff attend it to launch my upcoming new co. Magic Hour™.

If you’re considering POP!, have any questions, or simply want to hang out with me, join me next week on October 2nd for a free chat and lounge, here’s a LINK to register for the call.  If you are interested in enrolling, you can set up a call with me by emailing Thomas@Zhena.TV or click below for your discounted price!

Here’s to your Imminent Success!

 

Watch a POP! 2018 Graduate Video Testimonial by Roylin Downs Founder/Owner of Trystology.

 

Coupon Codes for Discounted POP! Mastermind Registration: 

20% OFF One Time Payment Enter: POP20OFF HERE

20% OFF Monthly Payment Plan Enter: 20POPMONTH HERE

Want to talk to Zhena to see if POP! Mastermind is a good match for you? Join a Group Call on Tuesday, October 2nd @ 6pm PST via ZOOM to talk with Zhena and other interested POP Stars. Register for this Group Call HERE. 

 

 

POP! Tip #2: See the Beauty in Your Budget

 

It’s the 2nd in the POP! Tip series! This series is meant to guide you as you build your platform/brand/book/art/business audience. We are launching the next POP! Mastermind and wanted to share with you some of the goodness we delve into in the 7-month business mastermind.

Here goes!

In month two, the POP!Stars design their beautiful budget. A budget that shows them what is possible, not what isn’t. A budget that gives a launchpad to dreams, not a trip down limitation lane. Although when you flip a limitation on its head you have a huge advantage…but I get ahead of myself :).

Beautiful you say? Yep.

I know you are all grown ups. You all know the importance of a budget. You want to create a more abundant life for yourself and your family. And with adulting comes the beautiful budget, but not like the ones you might have been bludgeoned with by a parent, mate or high interest credit card.

What is a beautiful budget?

One that grows with you. One that is alive, shifting, changing, loving, and empowering you along the way. One that proves a guide for success and manifesting your Original Dream…the one you’re destined to fulfill while you are here with us on planet earth.

How do you create a budget that helps you manifest everything you want to manifest versus a budget that tells you that you cannot do something because there’s not enough money?
​​​​​​​
You have to realize this:

Your Limitations Create Your Sound.
-Norah Jones.

That quote is from my book: Life by the Cup, and really distills the essence of how we see budgets in POP! They are something that helps us shape a new paradigm in business. How so?

So, when I was starting up my tea company, I didn’t have money to buy flavorings. What I did have was a set of essential oils in a kit from an aromatherapy certification program I’d taken.

I looked at those essential oils when I had been worried I was too limited to start the company because, well, I didn’t have a budget to do it. Then the AHA happened: What if I could use essential oils instead of flavorings and offer my teas that way?
​​​​​​​​​​​​​​
What happened in that moment predicted my success. Blending essential oils in teas was a lost art of the Silk Road. It was a Chinese and Parisian art of tea blending that had disappeared. Did I know that? NO. Did it make my tea unique, better, more addictive? Yes.

You see, the budget is like this. It’s a means to reinvent how business or art is done. I don’t have the range of Norah Jones, and Norah doesn’t have the range of Lady Gaga, but our limits actually are not limits at all but perimeters of our genius–creating that sound that singles us out in a crowd.
​​​​​​​
Singing, budgets, wah?

Harmonizing with money makes the money sing. It also creates an enviable business.

Take Uber (before the scandals)…what did it do? Liberate us from needing a car. Liberated drivers from needing to work 9-5 or longer. Opened the world up through the limitations of the passenger budget and the driver’s lifestyle. One driver I spoke with says he turns his app off and gets to totally be with his kids now…wow.

So, your budget is a tool for empowering your genius and the genius in your business/art/fill in the blank.

You don’t have a budget for Facebook ads? Who cares? Write content that is so yummy it gets shared like crazy…you get the picture!

So if you can change how you see budgeting, you can actually change your world. I use a business planning tool called LIVEPLAN.com to budget. As I build my new venture alongside the POP! Class of 2019, I will be using that software platform to show them how they can do the same.

If you’re considering POP! Or if you have any questions, or simply want to hang out with me, join me next week on October 2nd here’s a LINK.

I hope if you are able that you join POP! You can be anywhere in the world. And as some of you sent me a note asking how much it is, it’s 9997 for the seven months of coaching, workshopping and building your platform, it’s on sale through October 15th for 7997, and if you got that many hours of my help at my current coaching rate you’d pay 29,500 so it’s a bargain. 🙂
​​​​​

Here’s to your imminent success,

 

–Zhena

 

Coupon Codes for Discounted POP! Mastermind Registration: 

20% OFF One Time Payment Enter: POP20OFF HERE

20% OFF Monthly Payment Plan Enter: 20POPMONTH HERE

 

Want to talk to Zhena to see if POP! Mastermind is a good match for you? Join a Group Call on Tuesday, October 2nd @ 6pm PST via ZOOM to talk with Zhena and other interested POP Stars. Register for this Group Call HERE. 

POP! Tip #1: TRUST THE PHENOMENON OF YOUR CALLING

 

Welcome to the POP! Tips Series, where I share some secrets to building an addictive platform to grow your audience for your business/book/art/cause/life!

Today’s POP! Tip
is:
Trust the phenomenon of your calling–your destiny doesn’t lie.

 

For years I’ve put off writing a novel. Twenty-one years ago I moved to Ojai on a small creative writing grant to write a historical novel based on my Gypsy Grandmother’s life. It took four years. When I finished the first draft, I found out I was pregnant. Well, the rest is history, I had my boy and became a business woman to support us. Where did that novel go? Into a box.

​​​​​​​Over the next twenty years, I built the tea company, learned the ropes of international trade, raised millions of dollars in private equity, and grew into a woman both my son and I could count on.

​​​​​​​So where did the writing go? What happens to a dream we put off due to circumstance, responsibility and duty? Does the original dream simply disappear? Or does it wait for you to rediscover it?

​​​​​​​It waits.
​​​​​​​Biding its time.
​​​​​​​Loving you from afar.
​​​​​​​It’s a true love story.
​​​​​​​Your original dream never leaves you.
​​​​​​​Destiny works like that.

In the first weekend of the POP! Mastermind, we dig deep into this part of your soul’s code. What does this have to do with branding and marketing?

​​​​​​​Everything.  
​​​​​​​
Because when you are aligned fully with the reason you are on this planet, then it becomes effortless. That’s not to say you don’t have to work hard on your content or website–but those things are simply much easier when the DNA of your soul is imprinted onto it all.

​​​​​​​One process we do before we even begin POP!, is to get our Enneagrams, Astrology, and LifeDesign charts done, then we look at personality, destiny, and current transitions…is this woo? Kinda, but not really–because it’s exciting to learn about yourself, and it also shows you clues to remembering the path you came here to traverse

​​​​​​​Here is my favorite free place to get your astrology chart done: astromitra.com
​​​​​​​
Know this: Nothing that is real can be threatened. You will never be too old or too busy to fulfill your life’s Original Dream. It will come to you, it will return to you, and all you need to do is dig deeply into the signs you receive from your dreams, your instincts and your intuitions. From there, a platform is not only more easily built, but will create an authentic exchange of energy with the world that will invigorate and energize you on a daily basis.

​​​​​​​How do you want your ideal day to look? Ask yourself this daily, write it down. That’s how we POP! Better, brighter and more successfully.

​​​​​​​And, yes, I am writing a novel now. Because it didn’t leave me. My son said the other day, “Mom, did you write today?” I replied, “Yes, why, how can you tell?” He then answered: “Because when you do you are so happy and everything just feels right.”

​​​​​​​For those of you wanting more info about POP! We are doing a Group Call on October 2nd. You can register HERE. If you are interested in enrolling, you can set up a call with me by emailing Thomas@Zhena.TV.

​​​​​​​If not, stay tuned, more inspiration to come. Sending you BIG love and kudos, because your future is bright and I have the utmost belief in you. ​​​​​​

​​​​​​​Here’s to your success!
​​​​​​​Zhena

 

Coupon Codes for Discounted POP! Mastermind Registration: 

20% OFF One Time Payment Enter: POP20OFF HERE

20% OFF Monthly Payment Plan Enter: 20POPMONTH HERE

Want to talk to Zhena to see if POP! Mastermind is a good match for you? Join a Group Call on Tuesday, October 2nd @ 6pm PST via ZOOM to talk with Zhena and other interested POP Stars. Register for this Group Call HERE. 

​​​​​​​

Let’s POP!

Full disclosure beloved: this is an offer post…but will hopefully entertain you 🙂

Last month, I graduated from being a publisher at Simon & Schuster. Four years and a degree in possibility. It was one of the greatest honors of my life to work alongside some of the greatest minds in the literary world. I acquired and edited dozens of books in several genres: narrative nonfiction, how-to, self-help, political science, environment, and spirituality.

My biggest takeaway is this: You need a platform if you’re going to succeed as a writer.

A platform generates buzz for you with or without a book. It’s how people discover you, your work and your offers. It’s how people feel about you both on and offline.

Here’s the thing: Building a platform–or expanding the one you have takes work. But, there’s a way to transform work into play.
​​​​​​​

Enter: Power of Platform
aka
POP! Mastermind

POP is different from other platform building programs in that it’s 7-months of both hard and soft skill learning with a group of passionate people just like you. You’ll learn epic online and offline strategies for growing your personal and professional brands so that anything you do, or say in public has a loudspeaker.

POP is also different because you get to work alongside me and my team as we launch our own new company: MAGIC HOUR™ Imagine being in an accelerated environment like Y-Combinator (Where Uber and a dozen other billion dollar companies were born) but with a group of mission-driven awesome-sauce women (and usually a brave guy like my husband) who are seriously out to change the world with their work.

It’s invigorating. It’s alive. It’s productive. POP is a Mastermind model, meaning you have the minds and support of a group who want the same things you want: Joy and Money.

A word about Money.

We love it.

Money is good, we love money, money loves us, money though is secondary to Joy, actually money follows Joy around like a lost puppy dog waiting for Joy to notice it and invite it in. 🙂

The second class of POP is now enrolling. We have 10 amazing women already signed up, and we are inviting you to sign up too.

What does a POP Session look like?

We start out in my Teepee.
Yes, a Teepee. We do the morning meditation, sound bowls and touch-ins in this gorgeous space nestled next to a vineyard and a forest.  If you are live streaming in you’re right there with us, from the comfort of your home (and we can see and talk to you:))

We work on one of several subjects each weekend.
Setting your big POP goal you’ll launch (we’ve had perfume launches, books, real estate sites, digital products and more)

  • We clarify and workshop your brand.
  • We write your brand materials…
  • We build a sexy liberating budget (yes, I just put those words together :))
  • We create marketing and publicity materials
  • We do media training (have you ever been interviewed by my alter ego, the Big Z?)
  • We create content calendars and killer converting content
  • We write books, create products and do whatever our hearts and souls tell us to.

And then, we succeed.

It’s seven months this time…once a month we have a weekend playdate: Think 2-days of yum with killer people like you laughing, learning, completing, and growing. The second day of each retreat is in action: get it done, no excuses work. Discipline and play. Yep, we actually work together like in school, except it’s way cooler.

So, if you’re interested in becoming a POP Star, we have a special offer for you. This offer will be available to those of you who sign up by October 15th (or before it fills) and it’s a special price… but really, it is. And there is a payment plan.

Why does it cost what it costs?

Because you get 118 hours of my time. At $250/hour that would go for: $29,500.

You get 6-in person or livestream weekend retreats.

You get to hang out with amazing women who will become your family (yes, they do, for real).

You get all of my resources, hacks, vendors and tricks. No more struggle trying to find a graphic artist or webmaster.
So all in all it’s cheap.

Similar masterminds are $25K and don’t have all the live retreats and work days.
It’s a bargain. Really.

So, if you are meant to be a POP STAR, you’ll know it. All the right people show up to my programs. It’s like synchronicity city, all sparkles and love.

You’ll know it, promise.

The next few posts are going to be about POP, they’ll be highlights you can learn from even if you don’t attend! I hope you enjoy them.

Now here are some things nicely said about the program and I promise I didn’t make them say it 🙂 I also didn’t give them champagne to say it. Well…

Love you all, Z

 

“Viewing entrepreneurship as a spiritual path has been my biggest shift… it changes everything”

–Debra Eve, Founder, LaterBloomer.com

Watch a Video Testimonial by Kathy Davenport, Author. 

“POP is not just a Business Marketing Course, it is a whole paradigm shift in Mindset & Consciousness”

-Ixchel Leigh, Founder, Ixchel Leigh Parfums.

 

Coupon Codes for Discounted POP! Mastermind Registration: 

20% OFF One Time Payment Enter: POP20OFF HERE

20% OFF Monthly Payment Plan Enter: 20POPMONTH HERE

 

Want to talk to Zhena to see if POP! Mastermind is a good match for you? Join a Group Call on Tuesday, October 2nd @ 6pm PST via ZOOM to talk with Zhena and other interested POP Stars. Register for this Group Call HERE. 

 

 

How Perception Shapes Us

 

The Virgo New Moon is about responsiveness and attentiveness to the details of your intentions. This leads to clear the way for thoughtful, inventive, and focused action on how to manifest our dreams and goals.

So many of us say we want something, work really hard to get it, then yield to not accomplishing the goal…why is that? Because we usually come up against resistance within ourselves–9 times out of 10 it’s the perception of who we are in relation to our intentions that holds us back from manifesting our goals.

Perception is the key to success…but if you don’t perceive myself as a successful businesswoman/creative/writer/mate/parent, how will you ever create the opportunities that a successful businesswoman/creative/writer/mate/etc would find herself receiving?

Perception shapes what you do and don’t do. It shapes how you do things and how you avoid things. It’s the mindset that creates either an energy field that’s pulling opportunity towards you or pushing it away from you.

When I had the tea company, I hired people with a strange sort of training style…”You’ll either sink or swim, but follow me around and you’ll figure it out!” I wasn’t training them to limit their perception of what they could and couldn’t do. By not telling them exactly how to do something their inventiveness brought us better, more exciting ways of doing things simply because they didn’t have the perception that it was supposed to be done a certain way. How does your perception of yourself affect the way you act and move in the world? Any limitations can be chalked up to “bad training!” 🙂

Our past experiences shape our preferences which then shapes how we perceive the world. This is something that sounds very cliche, which it is, but what we don’t necessarily realize is how they shape our perception of if we are running toward pleasure or running from perceived pain.

I invite you now to think about your intentions, your goals and the things you have been focused on achieving and look deeper to see if there is something that you are perceiving yourself to be or perceiving that others are, is the thing that is holding back the gifts that are trying to come to you.

Join us live for the next New Moon Mastermind in Scorpio on November 7th, 2018 for the interactive webinar where we take these lessons and put them into practice, with the support of a global sisterhood of manifesting women. Learn more and sign up HERE.

A Mastermind Inspired Virgo New Moon Poem

By Genevieve Sky of The Pigeon’s Heart 

She can celebrate herself, and give from the depth of her heart. If she cares and forgives. Forgives herself for every time it was her fault > it was not. For every time she could have done better >  she can trust in the unfolding of time, space, and learning. We are awakening. We desire to give and grow this lunar month. Pure Goddess of the Earth, we offer our forgiveness for forgetting you. We release what no longer serves us and simplify our lives to hear the roaring sound of the storm beneath the rock face. Her eyes see a reality so clearly it stuns us. You must love though. You must let the chaos of heart, and the depth of it, establish you deeper in this life. You intuitions will guide you. It will be unpredictable. Forgive, remain tender, and care urgently for your highest calling and surrender.

Eat, sleep, and nourish well, everyone you can, starting with — her, as in you.

 

Presence is Power

 

 

The New Moon in Leo is all about PRESENCE. We’ve all had the experience of a lack of presence in a relationship, in a task or in a goal. Bringing presence to your intentions is key to manifesting your vision’s true potential. If you focus on your pain and suffering, you’ll get more. If you focus on success and potential, you’ll get more.

When we set our intentions we set our goals, if we are not present to them on a regular basis we’re not reminding ourselves to focus on them. What happens is they lose energy and presence is power. Especially when it comes to focusing on what you want to affect in the world.

The other thing about presence, I find to be very subtle, is you can say you want something but not be present to it. You can say you want to be wealthy, and you want to be loved, and you want to empower other women, but if you yourself aren’t entirely present to your own empowerment or your focus on what you want, there is going to be a glitch in the matrix. There is going to be a lack of energetic flow toward what you want to. Your presence is the fuel that is going to shift the unified field.

This is all super basic law of attraction stuff but there’s a little twist to this:

  • What we say is often from our ego.
  • What we do can often be from our ego.
  • What we feel Is how our soul talks to us.

When we are feeling our presence aligned with what we’re doing, we’re not distracted. Your presence has to be focused on exactly what you say you want – and that is when your soul combines with your ego to make magic. This is how you will have non-linear magical leaps of success!

We think we have to think harder. We think we have work more disciplined or manage our time better! We think we think we think! How much of you is open, physically in this energy body, you get to dance and play in, to your intention and how much of you is closed off?

Join the conversation at the next New Moon Mastermind – Check out more info on the upcoming New Moon Events HERE.

 

A Mastermind inspired Leo New Moon Poem

by Genevieve Sky of The Pigeon’s Heart

You are wearing golden armor 
And a cunning smile 
Delicate white flowers move in your hands 
As you place your palms on wet sidewalk 
and the Sun rises
glowing at dawn in water 
Unconditional rays with some warmth 
Lean into them to trust in your being
and grief 
Fear and inner sovereignty are friends 
Existing and not existing together
Like the Sun and Moon 
And Earth 
Walk to the pond 
Where you won’t be distracted by philosophical or astrological dogma 
Instead toss torn bread 
Into ducks beaks 
Beaks that know the turquoise clouds of space
Where the Lion’s mane reside
Thick with curls of joy and blessing 
There’s the fear that wakes you up in the day 
And the sleep that catches you awake 
Caught 
To dance 
In royal circles 
As a universe delights in  
Fresh start 
Trembling with realities of tender life 
Stay diligent 
prioritize 
begin again 
in ponds of light 
and soft green blue feathers
Turquoise manes and a trumpets roar
That signs from magic 
Some jewel that resides in fire 
To nurture beyond self and other 
Place 

 

What do You Want to be Known for?


This is the second in the three-part series about your brand. Remember, if you are alive, you are a brand. It’s how you walk, talk and proceed in the world…it’s the vibe you speak, write, sing and share.

I wanted to take a moment today to tell you about a concept I first learned from my teachers Gay and Katie Hendricks. I then did a deep dive with it with my friend and client Suzy Batiz, and am now studying it again with and for my newest client, Dr. Beth McDougall of the Clear Center of Health.

It’s called Resonance.

Resonance is a scientific term for that which vibrates at a certain level, and how it attracts and harmonizes with other things via energy that vibrates at the same level. This is a basic way of saying what is profound. Suzy explains it best when she says that resonance brings you more aliveness. Those things, situations, people and products you resonate with will give you more aliveness. Those things that feel jagged or depleting are, well, not resonant with you.

How does this apply to branding?

When you resonate and project a specific promise, you create what Norah Jones says is a “sound.” We are all sound and light current collected up into individual bodies emanating a resonance, or as the new agers call it, a “vibe.” When others resonate with your promise, product or message, they more effortlessly come to you to share in the delicious, energizing feeling of aliveness.

I call being resonant harmonization, which is why when I founded my consulting firm in 2010, I called it Concordia Creative. Our tag line is: Harmonizing Creativity with Ability®. To harmonize with your own offering first, then to project that harmony as a resonance (marketing) into the field of energy we call existence is to create a spiritual experience of growth for yourself, while infusing that growth and experience into a product or offering for the world. This is one-way business can be seen as a sacred offering, an expression of your resonant self.

Watching kids on a playground is like a case study in resonance branding. You can see a group begin to mingle, and then two groups and then three. Some kids will bounce around checking out one cluster and another until they find a group they can play with. Resonance looks a lot like friendly acceptance, vital discovery and energetic conversation it’s a feeling of “I belong here.” Everyone wants to belong.

Your platform is built by your resonance. If you resonate at a level that attracts women who want to start a business, then they will begin to come to you. If you are resonating as a person who wants to serve the elder community, you will give the energy of openness naturally to them through your language, design, and approach to seeing the world. Whatever you want to experience in your creative work and business, you need to first feel deeply as an energy within you that you want to project. From that projection, your ideal resonant audience will make their way toward you.

To lift others with a higher resonance through your message, brand, and way of being is world-changing. It’s a powerful play on your part and well worth it.

Resonance is when you vibe with a certain flair, flavor and authenticity and your vibe attracts your tribe. This is physics—that which vibrates at a certain level will attract those that vibrate or wish to vibrate at the same level—toward you.

My friend, colleague, and former COO of Republic of Tea, Stuart Avery Gold, once said to me (and I quote him all the time):

People don’t buy brands, they join them.

So, my question to you is this:

What are people joining when they connect with you?

Are they joining strength, joy and curiosity?
Are they joining hope, wonder and positivity?

I hope this resonates with you, and if it doesn’t you probably didn’t get this far in the post J. If you did, and you want to share your ideas about branding, resonance, or ask any questions, please meet me in the comments here!

I hope to see you on the 11th at the New Moon Mastermind, remember, it’s free and fun and we get sh*t done!

Tell the World Your Best Story

 

I was scheduled to go into surgery last Friday. I was in Pre-op, with the painkillers kicking in while I lounged in my hospital gown and awaited the IV with my husband at my side. But first, I had to talk to the surgeon. He’d seen me three days before and the tumor in my throat was still at 3cm, but oddly after working with an energy healer the night before, I couldn’t feel the tumor anymore.

The tumor had literally had disappeared overnight.

The energy healer had said to me, “You have a story stuck in your throat and your angels want you to know you MUST tell a better story,” and then proceeded to help me understand and release the energy of the wrong story I’d been telling.

What was that story?

I’d been telling a story about getting fired from my tea company.
Son with a birth defect.
Tea worker poverty.
Political BS that was depressing me.
Climate change.

And subconsciously:
I don’t deserve to be successful when others are suffering.
I can’t be happy when others are sick and dying.
I can’t enjoy the planet because we’re ruining it, instead, I have to go fight.
Fight. Suffer. Sympathize.

Instead, what was the story my angels wanted me to tell?
One of inspiration.
Hope.
Promise.
Amazement.

Because inspiring people to do the right thing helps them gain the energy to do it.
Not the suffering and fear story I had been telling.

The surgeon came into the Pre-Op room and touched my throat at least ten times, trying his best to find the tumor. He looked confused especially after I told him I had released some old energy in the form of stories from my throat. He said, “I’m not ready to credit your energy healer on this, but in my 30 years, I have never seen this happen. I can’t operate on something that isn’t there.”

He then hugged me and we giggled. I high fived him and he kept shaking his head in disbelief.

SUCH A BETTER STORY.

We inspired the doctor with it.
The nurse was blown away, her mind opened.
The other patients in the Pre-Op were shocked when I started dancing in my hospital robe.
The other nurse said, “Go get that huge Co-Pay back from accounting and celebrate!”

The old story would have been, “I can’t be well if other people are not.”

That story has to end. It doesn’t help them now, does it?
What helps others is your triumph story. Your inspiration, not your suffering.

The nurse then came in and said, “You’re welcome for the free cocktail, now go have fun” (meaning the painkillers, oh this industry!). I then got dressed and my husband and I literally danced out of the hospital Pre-Op room and went to Santa Barbara for a romantic weekend instead of having me in bed for a week recovering from a huge gash in my throat. I bought a diamond necklace instead of paying the hospital.

Isn’t this a better story?

That’s what the healer wanted me to know and share with the world—AND YOU, that WE are on the earth to tell “A Better Story.” Not one of suffering—ie: my son’s birth defect, etc…but a story of inspiration and amazement of what is possible in the world.

Isn’t that exciting!!?

WHAT IS YOUR BEST STORY?
Tell that one.

Build your brand from inspiration, not sadness.
Who wants misery?
Not us.

What’s your better story?
We are here to spread light.
Yes, we are dealing with climate change, and a world where some people are suffering. But if we suffer with them how can we help them?

By telling a story of hope, promise, and ingenuity and taking action from there.
We can change our story.
Let’s get on it now!

The Astrology of the New Moon in Cancer

The Astrology of the New Moon in Cancer

The New Moon on July 12th at 7:48 pm PDT is the first of three eclipses occurring during the next four weeks. We are experiencing heightened endings and beginnings. In exact opposition to Pluto, we can trust the moon will reveal something to us. Our evolution is possible and we can work towards the changes we are committed to, but need to be willing to tend our souls. 

If we wake up from a disturbing dream, what do we do? What if a child awoke from a nightmare? As you enter this lunar month, relate to whatever occurs like you are inquiring into a dream and as if you are your own child who needs to be touched, held, listened to, connected, and safe. Only profound tenderness can accommodate such extremes. The Cancer Moon inspires utmost gentleness and protectiveness of the softness in ourselves and others.

Charged energies compel we empower a feminine perspective and approach, while we are invited to encounter honestly dimensions of our psyche and patterns in community. We can emerge more liberated from destructive personal and cultural patterns, if we are willing to feel deeply and be responsible for our part in systemic dysfunction and conflict. Patience, listening, and empathy is required. Dramatic circumstances may arise. 

We are cautioned against righteous rebellion, and challenged to bring wisdom and a taste for uncertainty to whatever our passionate call.

Imagine that you can truly embody the sensitive crab, crawling carefully in shifting sand. As we traverse the shore, we protect our minds from fixation, retaliation, or blame by staying with feeling. We sense everything, the coming wind and waves, and we allow for change. We cannot hold still the sea, it washes over us, and we heal, accessing deeper and deeper levels of blessing and love. 

From our human shells, we can supplicate wisdom, listen to dreams, our bodies, grief, hurt, the moon, sun, and stars, and shape a home for our souls in the sand while we feast on magic. Stay vigilant, gentle, and brave. 

A Poem to the Cancer New Moon 

Eclipse drama 

While I open to the Sun, Moon, and Rain 

Totality of being 

and Ocean 

My deepest needs show me the way 

What we reject, we can inquire into 

A message in sand 

My guide, the wind 

It hurts really, 

But it’s time for change 

and tea

and loss

the birth of something I can’t yet imagine. 

Mother, family, and tribe, I miss you 

I celebrate you 

Your righteous vengeance I respect 

Your nourishment
I listen 

Dominate me if you long to 

Is this what you need?

I will not betray you any longer 

Because I will listen 

The Moon, Sea, Turtles, and Stars

Do not escape into poetry 

There is work to do 

Love to show
Most tender breaking heart 

May you stay with me too 

As we witness violence and repression 

In a spiral at your core 

Jump around and shift with the light on mountains 

Never-ending fear, 

I love you dearly

Let’s sit by this creak of self knowing 

and quiet waters

I traverse the unknown and keep my eyes open 

Sensing into skin and sound 

and belly 

There’s no unchanging voice

or answer

No righteous law 

To protect me

Wisdom is born within