POP! Tip # 5: How to Create Content that Doesn’t Suck :)
One time I hired a social media manager to help with my book launch. I didn’t know the ins and outs of having someone do my posts and I didn’t direct her. I didn’t know how to manage someone who was being “me” on my social pages. I ended up losing my sh*t on a few of her posts, and let her go. What was the breaking point?
On the day of one of my huge, sultry Gypsy Tea Party events…she posted a very graphic image of a mouth with very gross looking gum disease and the post was: Did you know tea helps prevent gum disease?
I gagged just seeing it, and my audience was probably VERY confused.
My mom always says, “Why do you have to learn everything the hard way?”
Well, it hurts but it makes great content at some point. 🙂 It’s all material right?
What can eliminate embarrassing situations like this?
A Brand Guideline, Content Strategy, and a Content Calendar based on those things.
In month 5 of POP! We dig into the voice, message, heart, and strategy behind creating content that inspires both you and your audience–without embarrassing mistakes that resemble a “drunk dial.” (Oh, and don’t post selfies drunk, ahem.)
Here are a couple of my tips for creating authentic, meaningful and cool content that gets the right people reading and engaged..
- Go grab a thesaurus and create a list of 20-30 words you adore. Words that excite you and reflect the energetics of your essence, offers and work. Ensure they are words you love to hear, write, and read.
- Create a sheet of these words and have them with you when you create your overall content calendar.
- Plan your annual offers: Book proposal submission in May? Make sure you’re scheduling juicy posts about your book that month. Retreat in July? Ensure you are posting teasers for it by April, then hotter posts in May and then full blown posts by June…You get the picture–you need to plan, strategize and time everything to serve your objectives while delighting your audience.
- Be funny. Be you. Be vulnerable. And be certain that if your keywords are all about uplifting, you don’t post too many sorrows–unless they are about honoring the grieving process and offer inspiration too…or asking for support (you get the idea).
- Batch your work: Write 5-10 blogs in one sitting. Ensure blogs are 500-750 words and are timed to themes you choose for each month and each week.
- Pay attention to national holidays, points of interest and fun trends. For instance, maybe post your tips for staying sane around Tax Day by giving your audience a happy playlist for check writing. Or something like that :).
- Be sensitive to what’s happening in the world. Don’t be tone deaf and launch/post something that feels culturally out of touch with world events. Be flexible with your schedule and shift if there is a Tsunami, or a Kavanaugh hearing.
- If you’re hiring someone, ensure you give them your brand book, communication guidelines, and your mission and vision as well as aesthetic standards before they start–otherwise you will end up with posts you don’t like. Tone is everything.
- Use an approval system: If working with a team, you need to be disciplined and pre-approve posts before your team member posts for you.
- Use a CONTENT CALENDAR! I haven’t been using one the past months as I’ve been wrapping up Enliven but I have to say, it saves time, creates room for creative flow, and helps so you don’t have to create content from scratch while you’re working on a product, book or service launch.
- Set aside a day a week for content creation at most. If you’re doing it everyday, you should be getting paid for the value you are bringing others–if you’re not getting paid either through book sales, a book deal, increased product sales or other forms of currency, you’ll want to measure why you are creating content: If it’s for pure expression? RAD! But be clear that is what you want.
- Intention is everything. With an intention setting session before you sit down to design your professional social strategy, you’ll have more fun doing it and it will be more successful. I always set the intention to be inspiring and useful. I hope this was for you!
We are going to be wrapping up POP! Enrollment here in the next two weeks, so if you’re sitting on a fence, contact me here: Zhena@Zhena.tv for a call to discuss if it’s right for you!
We are also having a sale until October 15th, the fee for the 113+ Hours of guidance and working with me and my team on building your platform is $7997. You’ll have access to all of my courses at a discounted rate for two years also…Oh, and a lifetime membership to the POP Women’s Academy membership site. We have 11 amazing women signed up, and we are open for 2 more! If you’re one of the 2 more, you’ll know it. 🙂
Next time we’ll dive into POP! Tip #6, the second to last in the POP! Tips Series where we’ll uncover the Magic Mindset of Inspired Success.
And please do share these with a friend. Referral inspiration make the world a better place :).
Here’s to your imminent Success!
Zhena
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