POP! Tip #3: Belly Dancers & Tea Leaves: Magic Carpet? Marketing!
In the third month of our signature POP! Mastermind program, we dig into the epic recesses of our inner calling in order to build an outer model for becoming discovered. This is poetic speak for: We figure out how to have fun Marketing. I’ve re-branded marketing as Discoverability, so I’ll be exchanging that word from here on out.
Many writers/artists/business owners/thought leaders dread marketing–discoverability–because it’s just so laborious. If you listen to all of the marketing gurus they say: Be consistent, create great content, place ads, build your email list! And while all of that is true on the surface level–it’s not the core of why or how you will grow your discoverability.
Instead, look at how you live your life and what you love to do.
Do you love to cook for people?
Throw parties?
Cuddle in with a good book?
What do you do most consistently for enjoyment?
Now, make a list of the top three things YOU personally love to do for fun, relaxation and joy and write them down. (we know you love to be with your family, leave that one out for these purposes)
Here’s my list:
Be in nature
Read
Entertain
What do your favorite three fun things have to do with how you’ll build your platform?
Everything.
For instance, I look at my list and see nature, reading, entertaining. I see a potential online book club as a discoverability action to take. As a matter of fact, our Enliven Book Clubs were super popular!
I just found a brand new shoe company that has their very own book club on their site, they have book clubs popping up all over the country. Each woman goes to their site and checks the latest book pick, and then they gather.
How many times is that shoe company in their minds–every month and every time they pick up the book club book. That’s genius. The founder happens to love…reading. Brilliant.
My mentor Stuart once said to me, “People don’t buy brands, they join them.”
This leads me to my next list item: Entertaining. Well, how did a 25-year-old with no money get people to discover her tea? Belly dancers and tea leaf readers. Yes, that was me! I love music, entertaining and serving others. The Gypsy Tea concept became a hit, fast! I even taught Eve Ensler how to belly dance at ABC Carpet and home when we threw her Gypsy Tea Party in NYC!
Now, what about being in nature? Retreats. I host retreats in Bali, Ojai, and soon to be other gorgeous locales. What I love about discoverability here is that yes, outdoors is a central part of my offerings. A writing retreat isn’t the same in an enclosed room, I want my writers outside in the sun, toes in the dirt, ice tea clinking in a shimmery glass. This reminds me of Clif Bar, they sponsored and rode in bike races as one of their only means of discoverability. Why? Because they loved it.
That’s how marketing/discoverability should be. It should be based on the things you would naturally want to do for fun and relaxation, not those things that feel like you’re being punished! So, if you make a list of the things you most love and start your plan from there, won’t it be way more fun for you AND your audience? YES!
I love reading tarot cards, and when I had the tea company one year, I gave a free reading as a bonus for people who bought $500+ of my tea. I had a long line for three days straight at the tradeshows! It was a WAY more fun way to get orders than to place a $5K ad in the trade show directory that might not work.
Often, your best marketing is no marketing at all.
It’s simply doing what you love in an intentional way.
And that’s how we POP! Remember, these are just itty bitty highlights of what you’ll experience if you join us for POP! (many of you have!), if you can’t, that’s ok! I love you just as much forever and always, I just won’t get to see you a weekend every month for the next 7 months :). But you can catch us next time.
I truly LOVE leading the POP! Mastermind, it’s the program I wish I had on my journey building my own platform for my book launch and I’m excited to have my staff attend it to launch my upcoming new co. Magic Hour™.
If you’re considering POP!, have any questions, or simply want to hang out with me, join me next week on October 2nd for a free chat and lounge, here’s a LINK to register for the call. If you are interested in enrolling, you can set up a call with me by emailing Thomas@Zhena.TV or click below for your discounted price!
Here’s to your Imminent Success!
Watch a POP! 2018 Graduate Video Testimonial by Roylin Downs Founder/Owner of Trystology.
Coupon Codes for Discounted POP! Mastermind Registration:
20% OFF One Time Payment Enter: POP20OFF HERE
20% OFF Monthly Payment Plan Enter: 20POPMONTH HERE
Want to talk to Zhena to see if POP! Mastermind is a good match for you? Join a Group Call on Tuesday, October 2nd @ 6pm PST via ZOOM to talk with Zhena and other interested POP Stars. Register for this Group Call HERE.
